Logo Design Trends (2022)
What we’re seeing . ..
As a digital content creation company, we at Orange Impression are always keeping an eye on the latest design trends to ensure that our clients' branding stays fresh and up-to-date. Here are some of the most prominent logo design trends we're seeing in 2022:
Minimalism: Simplicity is key when it comes to logo design, and minimalist designs are becoming increasingly popular. These logos typically feature clean lines, simple shapes, and a limited color palette. The goal is to create a strong, memorable visual identity that is easy to recognize and reproduce across various platforms.
Geometric shapes: Another popular trend in logo design is the use of geometric shapes, such as circles, triangles, and squares. These shapes can be used to create a modern, abstract look that is both eye-catching and easy to remember.
Hand-drawn elements: While digital design tools have made it easier than ever to create polished, professional-looking logos, there is still a strong demand for logos that have a more organic, hand-drawn feel. This can be achieved through the use of brushstrokes, hand-drawn typefaces, and other elements that have a more personal touch.
Gradients: Gradients, or the smooth transition from one color to another, are a great way to add depth and dimension to a logo. These can be used to create a sense of movement or to highlight specific areas of the design.
Retro-inspired designs: Nostalgia is always in style, and we're seeing a resurgence of retro-inspired logo designs. These can be used to evoke a sense of history or to give a brand a more vintage feel.
As a digital content creation company, we are constantly keeping an eye on the latest design trends to ensure that our clients' branding stays fresh and up-to-date. If you're in need of a new logo or are looking to refresh your existing branding, be sure to keep these trends in mind.
