OneFest

CASE STUDY: ONEFEST MUSIC FESTIVAL

Supporting a Vision: Helping Scale a Regional Faith Event to 10,000 Daily Attendees

From its inception, OneFest was fueled by its founders' vision and faith that a local gathering could grow into one of the nation’s premier Christian music festivals. Orange Impression’s connection to OneFest began on the main stage in 2019 when our founder’s band performed at their second annual event. Following that festival, Orange Impression was invited to join the journey as OneFest’s supporting creative and marketing partner.

When the 2020 pandemic forced the event to pause, we supported leadership with critical attendee communications and messaging. As live events returned, we stepped in as an extended marketing and design unit, working side-by-side with OneFest’s leadership and promoters. Together, we have helped support their vision as OneFest grew from its early days of 800 attendees into a major regional gathering drawing nearly 10,000 attendees per day—placing it among the upper echelon of faith-based festivals in the Midwest.

Supporting High-Cap Venue Growth

Scaling a festival tenfold requires expanding operations, infrastructure, and brand presence. To accommodate explosive crowd growth, OneFest’s leadership made a transformative venue shift in 2024:

• From Fairgrounds to Premier Festival Grounds: After outgrowing the Northern Wisconsin State Fairgrounds in Chippewa Falls, OneFest relocated to the world-class Chippewa Valley Music Festival grounds in Cadott, WI.
• Unlocking Capacity: Moving to the iconic 320-acre venue—home to nationally renowned multi-day festivals like Rock Fest and Country Fest—unlocked access to 7,500+ campsites, multi-stage capabilities, and massive capacity growth.
• Seamless Attendee Experience: We worked closely with promoters and site teams to help execute updated site navigation, credentialing, directional signage, and digital communications so thousands of daily attendees could navigate the expanded footprint smoothly.

Real-Time Media Operations & Creative Leadership

During festival weekend, live event marketing moves at lightning speed. To ensure seamless coverage and free up festival leadership, Orange Impression leads total on-site media command and volunteer management:

• Volunteer Network Oversight: We recruit, organize, and direct a dedicated network of volunteer photographers and videographers, ensuring every stage, crowd moment, and VIP interaction is captured without missing a beat.
• On-the-Fly Video Production: Our crew edits live video assets on-site for immediate playback on main-stage LED screens, keeping the crowd engaged between sets with dynamic motion graphics and real-time festival highlights.
• Agile Real-Time Publishing: We publish live photos, artist interviews, and behind-the-scenes content across social platforms in real time—pivoting instantly as set times, weather, or schedule changes occur.
• Instant Media Logistics: We maintain a live-organized digital media library throughout the weekend, giving festival promoters immediate access to high-res photo and video assets to share with artist management teams on demand.

Comprehensive Year-Round Creative Support

To ensure a cohesive experience from initial ticket sales to the final main-stage set, virtually every creative asset and digital channel passes across our desk:

• Leadership & Promoter Partnership: We collaborate directly with festival directors on multi-year growth strategies, sponsor deck graphics, and real-time event messaging.
• Full-Funnel Digital & Broadcast: We build and manage web design and maintenance, year-round multi-platform social media strategy, and commercial TV production to support ticket sales and sponsor visibility.
• Print & Site Logistics: Direct coordination with print vendors for site banners, directional signage, and multi-tiered credential systems (artist, VIP, and media passes).

Scope of Support

Market Position & Industry Context

Drawing ~10,000 attendees per day places OneFest in rare company. In the faith-based event landscape—where only a fraction of independent festivals reach this scale—OneFest stands alongside the Upper Midwest's top tier of Christian music gatherings. Moving to the 320-acre Cadott grounds gives OneFest’s team the physical runway to pursue their ultimate goal: building one of the nation's premier destination Christian music festivals.